Kategorien: Mido

1918 – Founded in Biel/Bienne (Switzerland)

The watchmakerGeorges SchaerenMido was founded on November 11, 1918 – at the end of the First World War.

The brand name is derived from Spanish.“Yo mido”off what"I measure"It means – a symbol of precision and technical passion.

1920s – Design meets automotive art

In the Roaring Twenties, Mido became known for its creative work.Automobile-inspired wristwatchesknown.

The dials are reminiscent of the radiator grilles of famous brands such as Bugatti or Fiat – one of the first lifestyle collaborations in watchmaking history.

1930 – Aquadura sealing system

With the introduction of the“Aquadura” cork sealing systemMido is revolutionizing the water resistance of wristwatches.

This innovation protects the crown from moisture and is a milestone for durable, everyday timepieces.

1934 – The Multifort is born

TheMultifortis one of the firstautomatic wristwatches, which simultaneouslyshockproof, waterproof, antimagnetic and self-windingis.

It set new standards for technical robustness and remains a central Mido collection to this day.

1954 – Introduction of Powerwind technology

Mido develops thePowerwind plant, which reduces the number of components and improves reliability.

An important step towards durable, precise automatic movements.

1959 – Creation of the Ocean Star Collection

With theOcean StarMido is launching a sporty watch with a one-piece case and innovative seal –

Ideal for water sports and adventures. To this day, this model series remains one of the brand's most successful lines.

1967 – The Commander becomes a cult classic

TheMido CommanderWith its distinctive stainless steel case and integrated bracelet, it is becoming a design classic.

Their look symbolizes the elegance and precision of the 1960s and remains a staple in the product range even in the 21st century.

1980s – Architecture as inspiration

Mido develops the concept“Inspired by Architecture”– Clocks whose shape and symmetry are inspired by famous buildings.

This idea continues to shape brand design to this day, combining technology with cultural aesthetics.

1990s – Integration into the Swatch Group

Mido will become part of theSwatch Group, of the world's largest watchmaking group.

This gives the brand access to state-of-the-art manufacturing technology, global markets and new materials.

2000 – Rebirth of the Baroncelli Collection

With theBaroncelliMido reinterprets classic watchmaking.

The design is based on architectural harmony and embodies timeless elegance – to this day one of the most popular lines.

2013 – 95 years of Mido

To mark its 95th anniversary, Mido presents limited special editions and strengthens its focus onprecise automatic movements with long power reserve.

The company emphasizes its Swiss origins and the interplay of technology and style.

2017 – Chronometer certification (COSC)

Many models receive theCOSC certification, the seal of approval for the highest accuracy.

Mido is thus positioning itself in the premium segment for precise automatic watches.

2018 – 100 Years of Mido

A century of Swiss watchmaking: Mido celebrates the anniversary with new designsCommanderandMultifort.

The brand looks back proudly on its history – while remaining innovative and modern.

Today – Tradition meets the future

Mido unites todayAutomatic precision, sustainability and architectural inspiration.

With models likeOcean Star Tribute,Multifort PatrimonyorBaroncelli HeritageThe brand proves that Swiss quality remains timeless.