Kategorien: GUCCI

The story began at London's Savoy Hotel, where Guccio Gucci, working as a doorman, was introduced to the world of fine travel luggage. Upon returning to Florence, he opened his own workshop for high-quality leather goods. After World War II, Gucci evolved into an international luxury brand, with iconic creations such as the bamboo handbag and the woven stripe decoration. In the 1990s, a creative relaunch under designer Tom Ford brought about a radical modernization. Later, Alessandro Michele, with his creative maximalism and cultural passion, once again propelled the brand to new heights. Today, under the leadership of new creative director Demna, Gucci continues to focus on contemporary relevance, innovation, and its Florentine heritage – all underpinned by an unwavering commitment to style and quality.

• 1921 – Founded in Florence as a workshop for leather accessories.
• 1950s – Iconic designs such as the bamboo handbag and the GG monogram are created.
• 1995 – After turbulent family history, Gucci becomes part of the French group PPR (now Kering).
• 1994–2004 – Tom Ford gives Gucci provocative glamour and worldwide focus.
• 2015–2022 – Alessandro Michele's playful eccentricity helps the house achieve new cult status.
• 2023–2025 – Transition to pragmatic luxury management under Sabato de Sarno and now Demna, with a focus on sustainability and contemporary presence.
• 2024 – Gucci operates around 529 stores worldwide, generating several billion euros in revenue – a statement of global appeal.