Kategorien: LIU-JO

Liu Jo began with its first ready-to-wear collections, "Liu Jo" and "Liu Jeans," initially sold through multi-brand retailers and later in its own stores. In the early 2000s, the brand expanded into a lifestyle universe, encompassing everything from children's wear and underwear to accessories, loungewear, and footwear. The iconic "Bottom Up" jeans brought the brand to prominence in 2008, followed by the launch of its own bag collections. In 2011, Kate Moss became the face of the brand, boosting its glamour and international recognition. Soon after, the "Liu Jo Luxury" concept emerged, featuring jewelry, watches, and smart lifestyle products. Simultaneously, the e-commerce era began, flagship stores opened, and partnerships such as with Marchon Eyewear and fragrance licenses broadened the product range. Today, Liu Jo boasts hundreds of mono-brand stores worldwide and a thriving multi-channel network.

• 1995– Founded in Carpi, starting with Liu Jo and Liu Jeans collections.
• 2000–2006– Expansion to become a total look provider: children's, underwear, accessory and fragrance lines.
• 2008– Launch of the legendary “Bottom Up” jeans – a style moment on television.
• 2009–2010– Expansion of it-bags and introduction of further licensed lines, positioning as a lifestyle brand.
• 2011– Kate Moss becomes brand ambassador; opening of the flagship store in Milan.
• 2013–2014– Expansion to include e-commerce, eyewear and fragrance collections.
• 2017– Creation of the Liu Jo Luxury line – jewelry, watches, smart devices as style objects.
• 2019– Establishment of the holding company “Eccellenze Italiane” through the acquisition of Blufin – strategic growth under the Liu Jo umbrella.
• 2020s– Campaigns such as #Glamourizing, #JFactor emphasize the brand's style, strength and joie de vivre – accompanied by global expansion.