Kategorien: HUGO BOSS

Hugo Boss began as a small clothing company that also produced uniforms in the 1930s. After World War II, the next generation spearheaded the transformation into a jacket and suit brand. The name was first established as a brand in the 1970s, and from the 1980s onward, Hugo Boss expanded rapidly—with iconic menswear, its own fragrance lines, and its IPO in 1988. By 2000, the company had expanded into womenswear, children's collections, a wide range of accessories, and launched the creative sub-brands HUGO, BOSS Orange, and BOSS Green. In recent years, the company has refocused on BOSS and HUGO, combined with modern innovations, sustainability initiatives, and digital transformation.

• 1924Founded in Metzingen — beginning with men's clothing and leather goods.
• 1950–1960: Transition to classic menswear and the first Boss suits.
• 1970: Registration of the "Boss" brand — beginning of a new brand culture.
  1985–1988: Launch of the fragrance line and IPO — foundation for luxury expansions.
• 1990s: Introduction of the women's, children's and accessory collections, as well as the sub-brands (HUGO, BOSS Orange, BOSS Green).
• 2000sGlobal stores, licensed products (watches, glasses, home), strengthening lifestyle presence.
• since 2010: Strategic realignment towards a reduced brand structure (BOSS & HUGO), investments in digitalization, sustainability, “Claim 5” growth strategy and innovative materials such as Heiq Aeoniq fibers.