POLICE

POLICE, founded in Italy in 1983 by the De Rigo brothers, is an iconic lifestyle brand with a strong visual identity – known for its provocative design, urban street style and international brand ambassadors such as David Beckham, George Clooney or Antonio Banderas.

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POLICE

  • Company profile

  • Story

  • Milestones

Police is a striking Italian lifestyle brand, founded in 1983 by the De Rigo brothers as a reflection of urban rebellion and modern lifestyle aesthetics. The journey began with iconic sunglasses – uncluttered, unconventional, and characterized by a distinctive street style. Today, the range includes accessories, perfumes, clothing, and watches that stand out with a powerful attitude, masculine presence, and stylish signature language.

Born in an era of fashion freedom, Police wanted to be more than just a label – it wanted to be a statement. The vision was clear: fearless, bold, and distinctive. Originally launched as a sunglasses line, the brand quickly expanded its portfolio: perfumes arrived in 1997, and watches were introduced in 2003 – futuristically inspired and unmistakably designed. With brand ambassadors like Bruce Willis, David Beckham, and Antonio Banderas, Police cemented its place in pop culture and style leadership – a brand with cult status.

  • 1983– Founded as a sunglasses brand with a rebellious design aesthetic
  • 1997– Expansion to include perfumes – a new dimension of lifestyle
  • 2003– Introduction of the watch line – an expression of urban style on the wrist
  • 2000s– Presence with international brand ambassadors and lifestyle campaigns
  • Today– A symbol of confident fashion, worn in over 100 countries – powerful, stylish, eye-catching
Seiko Uhr

Bestsellers from POLICE

Our service and quality promises

  • Support and Service

    Our Quality & Support Team works daily to provide you with the best possible advice if you have any questions.

  • Insured shipping

    Every watch sold is shipped fully insured for its value. There is no risk to you – even for purchases from abroad.

  • Right of withdrawal

    Defects? No problem - exercise your right of withdrawal within 14 days of receipt and receive a quick and easy refund.

  • Authenticity promise

    What we promise you: At Golden-Watches, all new and used watches are genuine.

Here's what our satisfied watch buyers worldwide are saying:

Everything was as described and pictured, securely packaged and shipped quickly. Good communication throughout the entire process. I can recommend them and would buy from them again.

Alexander B. via Trustpilot

The watch appears to be of high quality and keeps excellent time. The price-performance ratio is absolutely convincing. I would buy it again.

Claire Cooper

Elegant design, suitable for both suits and casual wear. Communication with the seller was friendly and straightforward.

Sara Bond

Very satisfied with this watch – elegant design, keeps perfect time, and feels comfortable on the wrist. The item arrived quickly, well packaged, and exactly as described. Would definitely buy again.

Nikolay Balushev

I'm very satisfied – the watch looks elegant, is lightweight and comfortable on the wrist. No problems even after wearing it for extended periods. I would buy it again anytime.

Angela McCafferty

FAQs about POLICE

What distinguishes the POLICE brand?

POLICE is urban, distinctive, and self-confident. Its watches and accessories are characterized by masculine shapes, dark colors, and a clear streetwear attitude.
How do POLICE products differ from those of other brands?

How sustainable and environmentally conscious is POLICE ?