Kategorien: CHOPARD

Since 1860, CHOPARD has stood for the finest Swiss watchmaking and exquisite jewelry craftsmanship. The family-run manufacture combines traditional craftsmanship with innovative design and a commitment to sustainability. Whether luxury watches or finely crafted jewelry – CHOPARD embodies timeless elegance, superior quality, and genuine emotion.

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  • Company profile

  • Story

  • Milestones

Chopard is a renowned Swiss watch and jewelry manufacturer with origins dating back to 1860, founded by Louis-Ulysse Chopard in the Jura region. Today, as an independent luxury family business under the management of the Scheufele family, Chopard stands for elegant haute joaillerie and technically outstanding timepieces. The brand masterfully combines traditional watchmaking with contemporary design – from the famous "Happy Diamonds" collection and sporty-elegant LUC watches to glamorous jewelry pieces that regularly make a splash at celebrity events.

The success story began in 1860 in Sonvilier, founded by Louis-Ulysse Chopard. After several generations of family ownership, the company passed into the hands of Karl Scheufele III in 1963, who led Chopard to international growth and vertical integration. Under his leadership, milestones such as the 1976 launch were achieved.Happy DiamondsThe collection was born – watches with freely moving diamonds set between sapphire crystals. The 1980s marked the entry into sporty-chic watches like the St. Moritz. In 1996, the manufacture opened in Fleurier, where the prestigious LUC collection, featuring in-house movements, is produced today. The commitment to sustainable values ​​began in 2013 with a strategy for ethically sourced luxury materials, including Fairmined gold. At the same time, siblings Caroline and Karl-Friedrich Scheufele – co-presidents since 2001 – strengthened the brand's role in jewelry and sports watches, as well as its position on international stages such as the Cannes Film Festival and the Mille Miglia rally.

  • 1860 – Founded by Louis-Ulysse Chopard in Sonvilier with a focus on precision watches.
  • 1963 – Takeover by Karl Scheufele III, beginning of international expansion.
  • 1976 – Introduction of the “Happy Diamonds” watches with floating diamonds – an iconic design.
  • 1980 – Presentation of the first St. Moritz sports watch in stainless steel, designed by Karl-Friedrich Scheufele.
  • 1996 – Opening of the Chopard Manufacture in Fleurier for the development of its own watch movements (LUC).
  • 1998 – Chopard becomes an official partner of the Cannes Film Festival; among other things, they design the coveted Trophée Chopard.
  • 2010 – 150th anniversary: ​​“Animal World” Haute Joaillerie collection with fascinating animal motifs.
  • 2013 – Launch of the “Journey to Sustainable Luxury” strategy: Commitment to ethical materials such as Fairmined gold.
  • 2016–2017 – Award for the outstanding LUC Full Strike Minute Repeater; sustainable materials such as Chopard Fairmined Gold established.
  • 2019 – Launch of the Alpine Eagle, a sporty and elegant reinterpretation of the St. Moritz.
  • 2021 – Julia Roberts will be the face of the Happy Diamonds collection – a glamorous combination of film and jewelry.
  • 2022 – Introduction of the My Happy Hearts collection: delicate heart motifs as a symbol of self-love and modern elegance.
  • 2023 – Announcement: Introduction of Lucent Steel™ with a high recycled content for steel housings, sustainable innovation at the cutting edge.
  • 2024 – Bella Hadid becomes the new global ambassador – forward-looking brand positioning through youthful charisma and social media reach.
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    Every watch sold is shipped fully insured for its value. There is no risk to you – even for purchases from abroad.

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Here's what our satisfied watch buyers worldwide are saying:

Everything was as described and pictured, securely packaged and shipped quickly. Good communication throughout the entire process. I can recommend them and would buy from them again.

Alexander B. via Trustpilot

The watch appears to be of high quality and keeps excellent time. The price-performance ratio is absolutely convincing. I would buy it again.

Claire Cooper

Elegant design, suitable for both suits and casual wear. Communication with the seller was friendly and straightforward.

Sara Bond

Very satisfied with this watch – elegant design, keeps perfect time, and feels comfortable on the wrist. The item arrived quickly, well packaged, and exactly as described. Would definitely buy again.

Nikolay Balushev

I'm very satisfied – the watch looks elegant, is lightweight and comfortable on the wrist. No problems even after wearing it for extended periods. I would buy it again anytime.

Angela McCafferty

Luxury in motion – the world ofChopard

The brandChopardIt is considered a global symbol of luxury, style, and craftsmanship. Whether elegantClock, sparklingJewelryor iconicCreationsfrom the collectionAlpine, each piece ofChopardIt tells a story of elegance, emotion, and excellence. The combination of Swiss precision and artistic design makesChopardunique. BothLadiesas well asMenHere you will find timelessCreations, which combine luxury and personality.

The collectionAlpineSporty luxury redefined

TheAlpine-Collection ofChopardis a masterpiece of technology and aesthetics. EveryChopard Alpine watchIt embodies dynamism, strength, and style. Inspired by the majestic Alps and the spirit of nature, the line combinesAlpinesporty design with elegant sophistication.

OneAlpine watchforMenIt impresses with striking lines, durable materials and a sporty appearance, while theAlpine-models forLadieswith finediamondsand enchanting feminine elegance. This combination ofsportand style is typical forChopard– robust enough for everyday use, luxurious enough for special occasions.

In theCreationstheAlpineThe series showcases the passion ofChopardFor design, precision, and emotion. Those seeking luxury with character will discover it in theAlpine-line strikes the perfect balance betweensportand elegance.

Timeless elegance –JewelryandCreationsfromChopard

Besides watchmaking,Chopardfor incomparableJewelry, which is handmade.Creationsranging from delicateTrailern and shinyWrestlingup to preciousEarrings, which are designed in precious materials such as gold, platinum and rose gold.

A particular highlight are theHappy Diamonds– a legendary series ofChopard, in the freely movablediamondsDancing between two sapphire crystals. This collection symbolizes pure joie de vivre and playful elegance. EachHappy Diamonds Creationis a work of art that combines movement and brilliance – whether asring,TrailerorEarrings.

The collectionIce CubeIt stands for modern clarity. Its geometric forms are reminiscent of frozen crystals – cool, precise, elegant. AIce Cube creationfromChopardIt impresses with clean lines and minimalist luxury.Ladies- orMen-model, whichCubeThe aesthetics are unmistakable: urban, stylish and timeless.

Miglia,Happy Diamonds,Ice Cube– Diversity in its purest form

TheMigliaThe collection embodies the spirit of motorsport. Inspired by the legendary Mille Miglia race, this line combines technology andsportwith an elegant design. AChopard Miglia watchreflects speed, passion, and precision. ForMenShe is the epitome of sporty elegance, forLadiesa luxurious accessory with a history.

In the lineHappy DiamondscombinedChopardInnovation and emotion. DynamicdiamondsThey reflect the light in all its facets, creating a sparkle that radiates joie de vivre. EachHappy Diamonds jewelry– whetherring,TrailerorEarrings– embodies the playful luxury for whichChopardis famous.

The seriesIce CubeThis, in turn, brings a cool modernity into play.Chopard Ice Cube CreationIt impresses with clean lines, reflective surfaces, and modern sophistication. EspeciallyLadiesThey love these minimalist shapes, which perfectly match urban style.

Art, style and craftsmanship

EveryChopard watchor each pieceJewelryIt is created through masterful craftsmanship. The manufactory pays attention to every detail – from the finely polished case to the sparklingdiamondsup to precise mechanisms. AChopard creationIt means perfection down to the smallest element.

ForMenare models likeMigliaorAlpinepopular whileLadiesfrequentlyHappy Diamonds,Ice Cubeor fineRingsandEarringsset. Thus, it offersChopardThe perfect masterpiece for every taste and occasion – whether elegant, sporty or playful.

Even theHour-Collection, a line of fine watches with elegantJewelry-Character, reflects the skill ofChopardAgain. Here, watchmaking and design art merge in harmonious perfection.

Luxury, emotion and personality

WhatChopardWhat makes it so special is the emotional depth behind eachcreation. OneChopard watch, aTraileror a coupleEarringsThey are more than just accessories – they tell stories of love, success and passion.

Anyone whoChopardWearing it, one wears a piece of culture and art. The linesAlpine,Happy Diamonds,Ice CubeandMigliato show how versatile luxury can be interpreted: elegant, sporty, glamorous or minimalist.

Every piece of jewelry, everyring, everyClockand everyoneTraileris an expression of the self-confidence of its bearer. WithChopardTrue beauty cannot be founddiscover– in every movement, in every ray of light, in every detail.

Conclusion

ChopardIt combines everything that defines luxury: handcrafted perfection, creativeCreations, sparklingdiamondsand timeless design. The collectionsAlpine,Happy Diamonds,Ice CubeandMigliaThey stand for elegance, passion and style consciousness.

Whether sportyMen's watch, elegantWomen's jewelry, fineRings, shinyEarringsor artisticTrailer- everyChopard creationis a masterpiece of emotion.

WithChopardone discovers the connection betweensport, art andJewelryat the highest level. Every line, every shape, everydiamondIt tells the story of the art of living a luxurious life.

FAQs about

What distinguishes the brand?

Chopard is synonymous with luxury watches and high jewelry. Famous for its "Happy Diamonds" collection, the brand combines excellent craftsmanship with glamorous design.

How do products differ from those of other brands?

How sustainable and environmentally conscious is ?