MISSION

MISSONI combines Italian fashion design with Swiss watchmaking expertise. The brand's distinctive watches are characterized by elegant cases, high-quality materials, and the signature zigzag design. Whether it's a colorful strap, a striking dial, or stylish details – every MISSONI watch is a fashion statement and ideal for anyone who wants to express their personality and style on their wrist.

Entschuldigung, in dieser Kollektion sind keine Produkte enthalten.

MISSION

  • Company profile

  • Story

  • Milestones

Missoni is an iconic Italian fashion house, founded in 1953 in Gallarate, Lombardy, by Ottavio “Tai” Missoni and his wife Rosita. The brand is world-renowned for its signature zigzag, wave, and stripe patterns in vibrant color combinations—an unmistakable synonym for Italian knitwear artistry and design freedom. Today, Missoni's offerings include high-quality knitwear, accessories, leather goods, cosmetics, home collections, and clean-lined watch lines—all imbued with vibrant creativity and elegant color.

The success story began in 1953 with a small knitwear workshop that the Missoni family established in their home. Their experiments with raschel knitting machines led to the invention of the iconic zigzag pattern – a design language that would have a lasting impact on the fashion world. In 1958, the first collections under the Missoni label were presented in Milan, supported by influential fashion journalists such as Anna Piaggi. Although a Pitti show appearance in 1967 featuring transparent blouses caused a stir, it solidified the brand's reputation as an avant-garde force. Subsequently, Missoni developed into an international fashion player, appearing at Milan Fashion Weeks and becoming a style-defining house of knitwear.

  • 1953: Founding of the Missoni knitting studio in Gallarate.
  • 1958: First collections under the Missoni label in Milan.
  • 1960s: Development of the iconic zigzag pattern using raschel knitting technology.
  • 1967Fashion show with audiovisual provocation in Florence – a milestone in publicity.
  • 1970sInternational expansion – Missoni in Bloomingdale's New York; co-founder of Milan Fashion Week.
  • 1980s–1990sDiversification to include home collections, fragrances and accessories.
  • 1997Angela Missoni takes over as creative director – a breath of fresh air in the family business.
  • 2011Major collaboration: Missoni for Target – A sales hit with global reach.
  • 2018Partial sale to FSI – strategic expansion while maintaining brand control.
  • 2024Reappointment of Alberto Caliri as Creative Director – a new era in brand management.
Seiko Uhr

Bestsellers from MISSION

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Our service and quality promises

  • Support and Service

    Our Quality & Support Team works daily to provide you with the best possible advice if you have any questions.

  • Insured shipping

    Every watch sold is shipped fully insured for its value. There is no risk to you – even for purchases from abroad.

  • Right of withdrawal

    Defects? No problem - exercise your right of withdrawal within 14 days of receipt and receive a quick and easy refund.

  • Authenticity promise

    What we promise you: At Golden-Watches, all new and used watches are genuine.

Here's what our satisfied watch buyers worldwide are saying:

Everything was as described and pictured, securely packaged and shipped quickly. Good communication throughout the entire process. I can recommend them and would buy from them again.

Alexander B. via Trustpilot

The watch appears to be of high quality and keeps excellent time. The price-performance ratio is absolutely convincing. I would buy it again.

Claire Cooper

Elegant design, suitable for both suits and casual wear. Communication with the seller was friendly and straightforward.

Sara Bond

Very satisfied with this watch – elegant design, keeps perfect time, and feels comfortable on the wrist. The item arrived quickly, well packaged, and exactly as described. Would definitely buy again.

Nikolay Balushev

I'm very satisfied – the watch looks elegant, is lightweight and comfortable on the wrist. No problems even after wearing it for extended periods. I would buy it again anytime.

Angela McCafferty

FAQs about MISSION

What distinguishes the MISSION brand?

MISSONI is famous for its vibrant zigzag patterns and luxurious knitwear – a style also reflected in its watch collections. The result: timepieces that combine craftsmanship and fashion at the highest level.
How do MISSION products differ from those of other brands?

How sustainable and environmentally conscious is MISSION ?