Kategorien: LORENZ

The Lorenz story begins with the idea of ​​fusing Italian design and Swiss precision into contemporary luxury. In the early years, watches with Swiss mechanical movements were created that met the highest standards. The 1960s saw collaborations with Swiss specialists in sports and diving watches. The 1970s brought experimental designs such as the tilting "Directime" display. In 1994, the firstAnniversaryA new model was launched – a deliberately nostalgic look at historical design. In the 2000s, Lorenz focused on modern designs such as the...Neos-series. Since 2016, the brand has belonged to the Leader Watch Company, which has not only re-established Lorenz internationally but also with themed collections such asGranpremio(Motorsport aesthetics) and professionalSubacqueithe product range has been expanded. To this day, Lorenz remains a symbol of Italian style combined with Swiss technology.

• 1934Founded in Milan by Tullio Bolletta – establishing a combination of style and technology.
• 1951: Start of production in Switzerland and registration of the brand “Lorenz” – start of independent manufacturing.
• 1960s: Cooperations with Edox & Aquastar – technical expertise integrated into sports watches.
• 1970s: Creation of the innovativeDirectime-Models with a jumping time display.
• 1994: Launch of theAnniversary-Collection for the 60th anniversary – a celebrated homage to the heritage.
• 2000s: Introduction of modernly designed series such asNeos– Aesthetics meets innovation.
• 2016Acquisition by Leader Watch Company – strategic relaunch with a focus on modern appeal.
• Since 2019: Development of prestige lines such asGranpremioandSubacquei Professional– Expansion into sporty-luxury markets.