ARMANI EXCHANGE

ARMANI EXCHANGE (A|X) is the young, dynamic line from the world-renowned fashion house Giorgio Armani. Inspired by the vibrant lifestyle of international metropolises, the brand combines urban street style with the sophistication of Italian design. A|X stands for trend-conscious fashion, clean lines, and modern silhouettes – always with a touch of luxury.

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ARMANI EXCHANGE

  • Company profile

  • Story

  • Milestones

Armani Exchange (often abbreviated as A|X) is the young, urban-inspired sub-brand of the renowned house of Giorgio Armani. Founded in 1991, it conveys the timeless elegance of the Armani brand in a more affordable, everyday style. With clothing, accessories, and shoes specifically designed for modern, trend-conscious individuals, A|X blends casual street-chic aesthetics with the Italian sophistication of the luxury fashion house. The collection features clean lines, often striking logos, and a dynamic, confident look—ideal for those who want to combine lifestyle, style, and affordable luxury.

The A|X brand was launched in New York in 1991 with the explicit goal of bringing Italian style to urban mass fashion – an approach inspired by club culture and street style. The business quickly expanded internationally beyond the US, relying on provocative, attention-grabbing campaigns that particularly appealed to young customers. To accelerate expansion, Giorgio Armani partnered with Como Holdings in 2005 and gradually acquired shares until 2014, when A|X became wholly owned by the Giorgio Armani Group. Since then, the brand has presented itself as an integral part of the Armani universe – youthful, connected, and with a global presence.

  • 1991:Launch of A|X Armani Exchange with flagship store in SoHo, New York – a symbol of urban fashion with accessibility.
  • 1995–1997:Digitization of the brand — early website and introduction of online sales.
  • 2005–2014:Strategic acquisition by Giorgio Armani: start of a joint venture with Como Holdings (2005), increase in the group's shareholding (2008) and full takeover (2014).
  • 2008:Logo relaunch – a visual refresh in the sense of a modern, minimalist style.
  • 2017:Merger with Armani Jeans and restructuring of the retail network as a sign of a focused, global image.
  • 2019–2020s: Expansion of omnipresent sales channels, strong online and omnichannel strategies combined with eye-catching campaigns – for a fresh, urban brand presence.
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Bestsellers from ARMANI EXCHANGE

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Our service and quality promises

  • Support and Service

    Our Quality & Support Team works daily to provide you with the best possible advice if you have any questions.

  • Insured shipping

    Every watch sold is shipped fully insured for its value. There is no risk to you – even for purchases from abroad.

  • Right of withdrawal

    Defects? No problem - exercise your right of withdrawal within 14 days of receipt and receive a quick and easy refund.

  • Authenticity promise

    What we promise you: At Golden-Watches, all new and used watches are genuine.

Here's what our satisfied watch buyers worldwide are saying:

Everything was as described and pictured, securely packaged and shipped quickly. Good communication throughout the entire process. I can recommend them and would buy from them again.

Alexander B. via Trustpilot

The watch appears to be of high quality and keeps excellent time. The price-performance ratio is absolutely convincing. I would buy it again.

Claire Cooper

Elegant design, suitable for both suits and casual wear. Communication with the seller was friendly and straightforward.

Sara Bond

Very satisfied with this watch – elegant design, keeps perfect time, and feels comfortable on the wrist. The item arrived quickly, well packaged, and exactly as described. Would definitely buy again.

Nikolay Balushev

I'm very satisfied – the watch looks elegant, is lightweight and comfortable on the wrist. No problems even after wearing it for extended periods. I would buy it again anytime.

Angela McCafferty

Urban luxury redefined: The world ofArmani Exchange

Armani ExchangeIt stands for youthful energy, urban coolness, and modern elegance. The brand is part of the internationalBrands-family of Giorgio Armani and is aimed at people who live fashion instead of just following it. WhetherLadiesorMen– eachModelembodies style, quality and personality.

Style consciousness with recognition value

The unmistakablelogofromArmani ExchangeThe iconic “A|X” has long since become a symbol of fashion with attitude. It adornsT-shirts,Pants,jeans,SweaterandSneakersequally, and represents the perfect balance between luxury and streetwear. EachT-shirtor everyoneSweatercombines Italian sophistication with urban design, resulting inArmani Exchangeclearly different from othersBrandstakes off.

Fashion forLadies– casual, elegant, individual

TheLadies-Collection ofArmani ExchangeIt shows how versatile urban fashion can be. Feminine cuts meet modern materials – from figure-huggingjeansup to lightSweaters, of elegantBagsup to sportySneakersHigh-quality fabrics and perfect fits ensure a comfortable fit.Fit, while the selection ofaccessoriesIt adds the finishing touch to every outfit. The lineLaurenIt also brings elegant accents to theLadies-Fashion and stands for style with self-confidence.

Men-Collection – sporty, striking, self-confident

Even the fashion forMenIt impresses with its versatility. Whether classicjeans, narrow-cutPantsor distinctiveT-shirtswithlogo–Armani ExchangeIt focuses on clear shapes and high-quality materials.SweaterandSneakerscomplete the modern street style look. For the perfectFitare allModelsprecisely manufactured and offer maximum wearing comfort – from leisure time to nightlife.

accessoriesandBags– Details that make the difference

No look is complete without the right accessories.accessories.Armani Exchangeoffers a wide selection ofBags, belts, watches and other highlights that complement every outfit. TheBagsMade of leather or fabric, they are both functional and fashionable – ideal for everyday wear or an evening out. Together with a pairSneakersor a minimalist oneSweaterThis creates a look that appears modern, elegant and effortless.

ComfortableOrdersand fasterShipment

The lifestyle ofArmani ExchangeThis extends to the shopping experience as well.OrdersThey can be conveniently carried out online from home, and theShipmentIt's fast and reliable. This way you can get the latestModelssimplydiscoverand try out directly whichFitIt fits perfectly. With just a few clicks...jeans,T-shirts,PantsorSneakersto your new favorite item – uncomplicated, stylish and safe.

Armani Exchange discoverFashion with character

WhoArmani ExchangeWearing this style, you are opting for a modern look that combines luxury, comfort, and everyday practicality.Ladies- orMen-collection whetherjeans,Pants,Sweater,Sneakers,Bagsoraccessories– eachModelstands for the brand's values: quality, innovation and style awareness.

With its distinctivelogo, perfectFitsand high-quality workmanshipArmani ExchangeMore than fashion – it's a way of life. Thanks to fastOrdersand flexibleShipmentThis style can be reinvented at any timediscover– authentic, urban and always on the pulse of the times.

FAQs about ARMANI EXCHANGE

What distinguishes the ARMANI EXCHANGE brand?

Armani Exchange offers a young, urban interpretation of the Armani style. The watches and accessories are modern, trend-conscious, and often influenced by street style. They are suitable for anyone who wants to stay fashionable and express their personality through striking yet accessible designs.
How do ARMANI EXCHANGE products differ from those of other brands?

How sustainable and environmentally conscious is ARMANI EXCHANGE ?