Kategorien: GUESS

The founding idea stemmed from the courage to modernize the classic denim style – slim-cut, fashionable, and with a touch of provocation. The brand quickly gained popularity with provocative, black-and-white advertising campaigns that made numerous supermodels like Claudia Schiffer famous and established Guess as a cult brand in the fashion world. In the 1980s and 1990s, Guess expanded strategically: with fashion collections, licensed products, and its own stores. The introduction of watches as a fashion statement soon followed – an accessory that underscores the typical Guess look and makes fashionable style visible.

• 1981Founded by the Marciano brothers – denim reimagined, with fit and message.
• 1985: Launch of iconic black and white campaigns – aesthetic, provocative, attention-grabbing.
• Early 1990sExpansion to include women's clothing, men's fashion, sports lines and initial accessories.
• 1996: Initial public offering (IPO) – financial foundation for global expansion.
• 1984–present: Licensing launch of Guess Watches – watches become an expression of the brand's typical style.
• 2000s: Introduction of Guess Kids and Marciano lines – the holistic brand family is growing.
• 2012Claudia Schiffer returns for the brand's 30th anniversary – symbolic elegance.
• 2025More than 1,600 shops worldwide; new financial partnerships secure the future in a changing retail landscape.